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Focus groups · verbatims · 2023 Brand tracker · Wave 3 · n=2,014 54% 48% 61%ᵇ 37% 44%ᵃ 39% 22% 25% 24% U&A study · per-column bases Research brief What do we already know about Gen Z snacking? YOUR RESEARCH Wave 3 · S14 U&A ’24 · S9 PUBLIC SOURCES ONS · 2026 OpenAlex The gap Every claim cited to deck and slide

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